Marketing for barbershops, and custom work for everyone else.
We run the ads, build the page they land on and make the booking software, so the number at the end of the month comes from your own books, and you can check it yourself.
Kongo Barbershop runs three shops on one campaign. In February, their last full month before ads, they did $67,860 and 371 new clients. From May to September they spent $3,083 on ads and did $138,213 more than February's pace, with 567 more new clients.
$3,083
Spent on ads, May to Sept
$138,213
Extra sales, same months
567
Extra new clients
From Kongo's booking system and ad account. These aren't projections.
Why we build it this way
You pay for a boost or an agency, the month goes by, and at the end of it nobody can tell you which of your new clients came from the money and which ones would have walked in anyway. That's the problem everything on this page is built around.
You can't put an offer on it and you can't see who booked from it, so you're paying to be seen and hoping somebody comes in.
If an agency can't tell you what a new client cost and what one is worth, they're reporting what they did, and you still can't see what you got.
It takes the appointment and keeps nothing about how they found you, so even when the ads work, nobody can prove it. That's the one that bothered me enough to build our own.
So we build all three, the ad, the page and the booking. And when you ask me what happened this month, I can tell you exactly.
For barbershops
Use any one on its own. The ads and the website plug into whatever you book with now, and SteadyChair handles your bookings by itself. Put all three together and every new client lands on one calendar marked with what brought them in, your ad, your site or your Instagram, so you can see what's filling your chairs.
The ads
We run ads for your shop under your own name, and new clients book straight into the system you already use.
$1,500 a month per city, plus your ad budget, paid to Meta from your own account
For shops doing $30,000 or more a month
The website
We build it from your real cuts, barbers and reviews, and every booking button goes straight to Squire, Booksy, Vagaro or whatever you use now.
$297 to build, then $50 a month
Live in about a week
The booking
SteadyChair exists because we needed to see which ads were putting people in chairs, so every booking shows where the client came from.
$50 a month per shop
No booking fees for you or your clients
Five to eight new ones a month, shown to people near your shop.
Your cuts, your reviews and one button to book.
Squire, Booksy, Vagaro or whatever online booking you run. Your barbers don't change a thing.
A report built from your booking system, and a strategy call with Logan.
The full offer, with the ad budget and the guarantee, is on the Growth System page.
See the full offer and the guaranteeWe dig up the rest: your photos, your reviews and your booking links.
Squire, Booksy, Vagaro or something similar, and you call the shots on anything you want changed.
$50 a month covers hosting, security, your dashboard and unlimited edits.
Kongo's site is live on the Sites page, so you can see one before you order yours.
See Kongo's live siteWalk-ins sign in at the desk and become a client with a history.
Your Instagram bio, your Google listing, an ad, a regular's link or the front door.
How many each one brought in, how many turned up and how many were new.
Set up in about five minutes, and the demo is a working shop you can click through with nothing to sign up for.
Click through the demo shopHow we count it
We count two things, your new clients and your sales. Kongo's last full month before ads was February, when they did $67,860 and 371 new clients, and every month since gets measured against that.
Every month from May to September beat February by at least $21,440. We give the ads credit for every dollar above it, which is generous, because their new website and their word of mouth were working in those months too. These aren't projections. They come from Kongo's booking system and ad account.
Your campaign gets counted the same way, and you can check every number against your own booking system.
Monthly sales, Kongo Barbershop, three shops
+$138,213
above February's pace, May to September
Other businesses
Engagements start at $2,000 a month plus your ad spend, which you pay to Meta from your own account. The scope gets set on the first call around three numbers: what a customer is worth to you, how many more you can take on, and what you spend on marketing now. We've done this for barbershops, an e-commerce brand and a food business, and every one of them got judged on the same thing, the customers it brought in.
Paid ads
Your ads run from your own ad account under your own name, and they get judged on one number: the customers they brought in, measured against what you were doing before.
For businesses with room for more customers
Funnels
One page around one offer, wired into your calendar or your checkout, so a lead never sits in a form nobody checks.
Works with the calendar, booking system or checkout you already have
Content
We ran one client's channel for a year, hundreds of videos, and we don't sell that on its own. Video goes in a plan when it will bring customers in, back up the ads, or build the audience that books later.
Only as part of a custom engagement
What a customer is worth to you, how many more you can take on and whether ads would pay for themselves. If they wouldn't, you'll hear it on the first call.
Made from your own photos and your own offer, with one button to book or buy.
Every month you see what the ads cost and what came back, and you get a strategy call with Logan.
The budget and the scope get set on the call, around your business and your math.
Book your 30-minute callWe build the page around the one thing you want people to do, and it loads fast on a phone.
Your calendar, your booking system or your checkout, with every button tracked so we know what came from where.
A lead gets a reply and a reminder without anyone watching an inbox, and the whole path shows up in your monthly report.
Every page we build gets judged the same way as the ads, on booked customers and sales.
Book your 30-minute callBefore anything gets filmed, we decide what it's for. If there's no job for it, it isn't in the plan.
A simple shot list for your phone, and the finished pieces go out under your name.
What it cost, what it brought in and whether it's earning its place, in the same monthly report.
If video is the right lever for your business, it goes in the plan with the ads and the page.
Book your 30-minute call
“We plug straight into your business. You focus on the work, we make sure more of it walks through the door.”
Who you'll be dealing with
I write your ads, build the page they land on and watch your numbers every week. So when you ask why something worked, you're asking the person who did it, and when something isn't working you hear it from me before you see it in a report. Kongo started out as a content client. I asked them to let me try my hand at their marketing for one month, and the five months on this page are what came of it. That's the same way I'll work with you: your numbers run live on the first call before you spend anything, me on your call every month, and a count that comes from your own books.
The Growth System is $1,500 a month per city plus your ad budget, and one price covers every shop you have in that city. Small Cove Sites is $297 to build, then $50 a month. SteadyChair is $50 a month per shop. Custom work starts at $2,000 a month plus ad spend, and it costs more because every shop on the Growth System gets the same build, and custom work gets planned around your business from the first call.
No. The Growth System and Small Cove Sites work with Squire, Booksy, Vagaro or whatever you use now, and your barbers don't change a thing. SteadyChair is there if you want booking that shows where every client came from.
Tell me on the call what you spend and what it brings in. If your ads are already paying for themselves, I'll say so and you keep your money.
The Growth System has a written guarantee, and it's on the Growth System page. Custom work doesn't have one. The math gets run first, on the call, and if it doesn't work for your business we don't start.
One price covers every shop you have in one city. That's how Kongo runs three shops on one campaign. A shop in a second city runs its own campaign at $1,500 a month, with its own landing page.
No. The core ads are made from photos of your shop and your cuts. If you want video, it's an add-on on the Growth System, and for custom work it goes in the plan only when it's the thing that will move your numbers.
Photos of your business and your work, access to your booking and sales numbers so the count runs against your real figures, and one call a month, over video, from anywhere in the US. I handle the rest.
Every month gets compared to February, their last full month before ads, when they did $67,860 and 371 new clients. Everything above that counts as added, and the ads get credit for all of it, which is generous, so $5.44 per added client is the lowest that number could be.
Yes. Open the Questions panel and send me what's on your mind. I reply by email, usually within one business day.
Next step
Bring three numbers: your monthly sales, what an average customer spends with you, and what you spend on marketing now. We run the same model we built for Kongo, live, and you leave with the math either way.
30 minutes on Google Meet with Logan.
Looking for a different call? See all booking options
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Ask me anything. If the answer is that it isn't a fit for you, I'll say so.
Logan McKinney, founder
The Growth System is $1,500 a month per city plus your ad budget. Small Cove Sites is $297 to build, then $50 a month. SteadyChair is $50 a month per shop. Custom work starts at $2,000 a month plus ad spend.
No. The Growth System and Small Cove Sites work with Squire, Booksy, Vagaro or whatever you use now. SteadyChair is its own booking system, if you want one that shows where every client came from.
Against your own numbers. We take your sales and new clients from the month before the ads started and measure every month after it the same way, from your booking system.
Thirty minutes on Google Meet with me. You bring your real numbers, we run the math live, and if it doesn't add up you'll hear that too.
Barbershops are most of what we do, and the three products on this page are built for them. If you run something else, it's custom work from $2,000 a month, and your first call works the same way.
